
U.S. Beauty Artists Win 10 Medals at the OMC Hairworld World Cup 2026 in Paris
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
The hair color brand, Elgon, and its parent company Pidielle S.P.A. are family-owned, 100 percent Italian and 100 percent committed to the creative power of the hairdresser. Recently, Kathryn Mills joined the senior management team of the U.S. ...

KATHRYN MILLS
The hair color brand, Elgon, and its parent company Pidielle S.P.A. are family-owned, 100 percent Italian and 100 percent committed to the creative power of the hairdresser. Recently, Kathryn Mills joined the senior management team of the U.S. based staff of Elgon Italy LLC as the new director of business development. With over 23 years of experience in beauty industry sales, Mills was the director of sales and business development for Tocco Magico for over 15 years, where she led corporate expansion into U.S. markets and spearheaded the training and development of distributorships across the country, doubling the company’s revenues in the states.
Pidielle S.p.A. specializes in the design, formulation and manufature of hair care and hair color products. The Elgon brand was born in Milan,Italy where its headquarters remain today. Distributed in more than 70 countries, with a team of 60 employees, the company has been UNI EN ISO 9001:2008 certified since 2009. Elgon puts its products to the test in its training center in Florence, Italy, the Elgon Academy.

Chief Executive OfficerSerena Caimano has ambitious objectives for Elgon. She emphasizes creating a positive experience for both hairstylist and client when using Elgon products, paying close attention to gentle formulations, naturally-sourced fragrances and simple application and processing of color.

Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.

In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.

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This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.