The hair color brand, Elgon, and its parent company Pidielle S.P.A. are family-owned, 100 percent Italian and 100 percent committed to the creative power of the hairdresser. Recently, Kathryn Mills joined the senior management team of the U.S. ...
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
The hair color brand, Elgon, and its parent company Pidielle S.P.A. are family-owned, 100 percent Italian and 100 percent committed to the creative power of the hairdresser. Recently, Kathryn Mills joined the senior management team of the U.S. based staff of Elgon Italy LLC as the new director of business development. With over 23 years of experience in beauty industry sales, Mills was the director of sales and business development for Tocco Magico for over 15 years, where she led corporate expansion into U.S. markets and spearheaded the training and development of distributorships across the country, doubling the company’s revenues in the states.
Pidielle S.p.A. specializes in the design, formulation and manufature of hair care and hair color products. The Elgon brand was born in Milan,Italy where its headquarters remain today. Distributed in more than 70 countries, with a team of 60 employees, the company has been UNI EN ISO 9001:2008 certified since 2009. Elgon puts its products to the test in its training center in Florence, Italy, the Elgon Academy.
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Chief Executive OfficerSerena Caimano has ambitious objectives for Elgon. She emphasizes creating a positive experience for both hairstylist and client when using Elgon products, paying close attention to gentle formulations, naturally-sourced fragrances and simple application and processing of color.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.