Step 1: Pre-lighten the hair to a level 10 with Pure Light Power Lightener and your choice of developer.
Step 1: Pre-lighten the hair to a level 10 with Pure Light Power Lightener and your choice of developer.
Steps 2-3: Section the dry hair off into 2-4” square blocks. Tie an elastic hair band loosely at the bee of the sections. Loosely tie cloth over the elastic hair bands. This leaves a portion of the hair uncolored.
Steps 2-3: Section the dry hair off into 2-4” square blocks. Tie an elastic hair band loosely at the bee of the sections. Loosely tie cloth over the elastic hair bands. This leaves a portion of the hair uncolored.
Steps 5-6: Apply 1-2 colors in each section. If you use 2 colors, blend every so slightly where they meet. Continue working up the head.
Steps 5-6: Apply 1-2 colors in each section. If you use 2 colors, blend every so slightly where they meet. Continue working up the head.
Step 7: Process at room temperature for 20-30 minutes.
Step 7: Process at room temperature for 20-30 minutes.
Steps 8-9: Style as desired after washing and rinsing hair.
Steps 8-9: Style as desired after washing and rinsing hair.
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Step 1: Pre-lighten the hair to a level 10 with Pure Light Power Lightener and your choice of developer.
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Step 1: Pre-lighten the hair to a level 10 with Pure Light Power Lightener and your choice of developer.
Steps 2-3: Section the dry hair off into 2-4” square blocks. Tie an elastic hair band loosely at the bee of the sections. Loosely tie cloth over the elastic hair bands. This leaves a portion of the hair uncolored.
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Steps 2-3: Section the dry hair off into 2-4” square blocks. Tie an elastic hair band loosely at the bee of the sections. Loosely tie cloth over the elastic hair bands. This leaves a portion of the hair uncolored.
Steps 5-6: Apply 1-2 colors in each section. If you use 2 colors, blend every so slightly where they meet. Continue working up the head.
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Steps 5-6: Apply 1-2 colors in each section. If you use 2 colors, blend every so slightly where they meet. Continue working up the head.
Step 7: Process at room temperature for 20-30 minutes.
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Step 7: Process at room temperature for 20-30 minutes.
Steps 8-9: Style as desired after washing and rinsing hair.
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Steps 8-9: Style as desired after washing and rinsing hair.
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The psychedelic colors you dip-dyed on white t-shirts at summer camp have made their way onto hair.

The same technique of taking rubber bands and tightly wrapping them around in sections, can be applied to Pravana Guest Artist Rickey Zito’s (HairGod_Zito) new tie-dying technique on hair.

One of the most popular fashion trends seen on the Spring/Summer 2016 New York Fashion Week runways was a modernized version of the popular 1970’s tie-dye print. With the rainbow hair color trend continuing to be popular among celebrities, influencers and many more across the world, Zito shows stylists how to use Pravana's bright, long-lasting haircolor to recreate the print on hair.

Using VIVIDS Locked-In shades, Rickey demonstrates how to do the far-out tie-dye look with a unique technique. According to Zito, he says that VIVIDS Locked-In colors are ideal for tie-dye because they allow the stylist to create patterns and apply vibrant colors next to even the lightest of hair with no fear of transfer.

See Rickey’s formulas and technique here:

  1. Pre-lighten the hair to a level 10 with Pure Light Power Lightener and your choice of developer. 
  2. Section the dry hair off into 2-4” square blocks. Tie an elastic hair band loosely at the bee of the sections. 
  3. Loosely tie cloth over the elastic hair bands. This leaves a portion of the hair uncolored.
  4. Mix colors:
    1. Orange – 2 parts VIVIDS Locked-In Yellow: 1 part VIVIDS Locked-In Red +  dot of VIVIDS Clear
    2. Purple – VIVIDS Locked-In Purple + dot of VIVIDS Clear
    3. Yellow – VIVIDS Locked-In Yellow + dot of VIVIDS Clear
    4. Lime Green – 1 part VIVIDS Locked-In : 1 part VIVIDS Locked-In Teal + dot of VIVIDS Clear
    5. Pink – VIVIDS Locked-In Pink + dot of VIVIDS Clear
    6. Teal – VIVIDS Locked-In Teal + dot of VIVIDS Clear
    7. Red – VIVIDS Locked-In Red + dot of VIVIDS Clear
  5. Apply 1-2 colors in each section. If you use 2 colors, blend every so slightly where they meet. 
  6. Continue working up the head. 
  7. Process at room temperature for 20-30 minutes. 
  8. Rinse thoroughly with no fear of transfer thanks to VIVIDS Locked-In. Use VIVIDS Color Protect after care.
  9. Style as desired.

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