Texture! The Power to Transform
Why is texture so hot? Call it the three Ts:
trends, technology, transformation.
- Trend: It’s in fashion to wear texture as fashion. The hottest trend is to mix
it up—curly today, straight tomorrow, shiny and healthy all the time.
- Technology: Products and tools to enhance and control hair texture
are more sophisticated than ever before. And of course, a completely new service
category, keratin treatments, has exploded onto the salon scene.
- Transformation: With trends and technology in alignment, it’s
easier than ever for you to help your clients transform their texture. And for you to
transform your bottom line.
As JPMS educator Stephanie Kocielski says, “This is the best time ever for
texture.” For consumers, this means having more options—whether they want a
dramatic change or just a tweak. For stylists, this trend has created new revenue
opportunities while providing more tools to satisfy clients.
This texture revolution has been fueled by creativity—from the brand leaders
who are creating new products, to stylists who are embracing these new opportunities,
to the clients who are seeking out texture-specific products and services.
MODERN SALON and
NaturallyCurly.com are collaborating here and online to
help you tap today’s growing texture category. In this edition of our Texture!
supplement series, we focus on keratin services, new perm options, celebrity trends,
cool appliances and the hottest products. And, as always, the Texture! conversation
continues online at
modernsalon.com/texture and
NaturallyCurly.com.
Check out all of our tips, insights and inspiration to help hair stylists learn how to cut and style textured and curly hair.
Products for Textured and Curly Hair
Special thanks to the sponsors who supported this new texture!
initiative. We encourage you to check out the innovative products,
resources and education they offer to help you grow your texture
business. Because we believe the texture! trend is here to stay.