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A New Innovation in Flatirons
Added:
February 01, 2010
When weighing the pros and cons of a flatiron, the pros are easy: extra shine, smoothing, more control over wayward strands. There’s really only one con, but it’s a big one: thermal damage that results in frayed, dry hair.
Joico—known for its reconstructing formulas for hair—is applying its talent for healing hair to a new thermal iron.
The K-PAK ReconstRx VaporIron is a styling iron system that actually reconstructs, repairs and protects hair as it smoothes and straightens.
The K-PAK ReconstRx VaporIron from Joico.
So how does it work? There are two elements to the system:
1. A built-in, refillable liquid reservoir that delivers ReconstRx VaporFuel deep into the hair as it styles. At the same time, state-of-the-art engineering—including 1.25-inch floating ceramic/silicone plates, even and consistent heat distribution and quick-heating, adjustable temperature control—produces optimum hair styling and straightening results.
2. The K-PAK ReconstRx VaporFuel consists of a blend of K-PAK’s signature Quadramine Complex, which includes exclusive proteins, antioxidants, essential fatty acids and botanical moisturizers. It seals the cuticle and repairs the hair from the inside out while protecting the strands from further damage.
 
The VaporIron and VaporFuel refill.
The vapor action in the VaporIron system encourages the reconstructive VaporFuel formula to penetrate deeper into the hair, and the water-soluble formula produces no build up.
The best part? The iron provides 33 percent more hair color retention than other thermal irons.
The system comes with a how-to DVD featuring Joico International Creative Director Damien Carney.
Visit joico.com for more information.
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